JURY BAIT

Group of 4

sector

FMCG
Packaging

scope

Concept, Visualization,
Prototype

PACKAGING
DESIGN

Himalaya Wet wipe packaging redesign

If you polish a whim-wham enough, the jury will hand you a trophy...

Wet wipes are the shortcut to instant freshness but often they DRY out, TEAR, or get MESSY.

What’s needed is smarter design with LASTING MOISTURE, easy PORTABILITY, & true one-hand CONVENIENCE.

What’s needed is smarter design with LASTING MOISTURE, easy PORTABILITY, & true one-hand CONVENIENCE.

01

Seal degradation from moisture & contaminants

02

Poor accessibility of wipes at low quantities

03

Loss of package rigidity prevents a secure reseal

04

Lack of clear disposal instructions

So we had to design a packaging for Himalaya's 25 facial wipes pack that ENHANCED HYGIENE at the point of dispensing, RETAINED MOISTURE of the wipes for the period after opening & provided clarity in DISPOSAL of used wipes during TRAVEL.